Helping patients stay healthy with improved medication management

I worked with Simplifimed to help them plan and redesign an updated mobile experience that paints a "Picture for Better Health"

  • 45% increase in Daily Active Users
  • 5% reduction in User Churn Rate





What I Did

  • Business Requirements Gathering
  • Guerilla Research
  • Competitive Research
  • Information Architecture
  • UI Design
  • Style Guide Design
  • Usability Testing

The Challenge

The previous version of Simplifimed’s native mobile application was designed by a development team without guidance from a design team.  The resulting user feedback criticized the application for its lack of simplicity and intuitiveness. Users often remarked that the user interface left them “confused” or “afraid”.

It was clear that the new user interface design had to:

  • Guide users through the basic usage of the application with a set of simple and repeatable steps
  • Utilize generally accepted standards of mobile interface design to make the UI elements more understandable
  • Standardize the usage of color, typography, and iconography to improve the aesthetic quality of the product


The Process

1. Discovery (Industry & User Research)

We started by running interactive workshops with key stakeholders (to define business goals) and conducting in-depth research with the user groups (to highlight user needs). The initial research highlighted a lot of areas for improvement, guiding us in creating minimal redesigns to leverage the existing functionality of the application. We researched similar applications targeting older adults in the Medicare beneficiary population.

User Persona



Based on the iOS and Android Human Interface Guidelines, we created an Information Architecture for the mobile application to structure, label, and organize the content so that users can find exactly what they needed to perform the task required to reach their goal. Initial paper prototypes were used to uncover usability issues and validate design hypotheses based on actual user reactions.  Wireframes were produced to generate more functional prototypes for additional usability testing.


3. Delivery (Visual Design & Usability Testing)

We created a Basic Style Guide defining the colors and typography for optimize accessibility for elderly users.  This Style Guide could be shared for future use by both designers and developers.  We worked worked with the development team to perform early usability tests for Alpha & Beta Users to make final decisions on tweaks before general release.  We also collaborated with the development team to collect rich analytics to better inform future designs.

User Interface Style Guidelines

The Impact

The new mobile application design made it straightforward for patients to learn the basic steps to complete medication logging from entering existing prescriptions to recording medication adherence.  At the same time, users remarked that the new user interface was more simple and clear on what elements where touchable and could help them accomplish their goals.

We saw a modest 5% reduction in churn rates post-launch, as well as a really impressive 45% increase in daily activation usage.