DISCOVERY (Industry & User Research)
Assess the strengths and weaknesses of competitors against your user's needs.
Capture user behavior, pain points, motivations, and needs from contextual inquires. Group into logical pillars. Map out product features for each pillar to identify gaps, opportunities, and feature bloat.
Identifies user's thought process and desired reactions toward each task flow segment.
DESIGN (IA & Wireframing)
Get users involved early in the design process with quick and inexpensive paper prototypes. Uncover usability issues and validate design decisions based on actual user reactions.
Visually communicate abstract concepts with users and team members to generate feedback.
DELIVERY (Visual Design & Usability Testing)
High Fidelity Mockups
Apply product branding, grid structure, typography, color scheme, and icons.
High Fidelity Prototypes
Quickly develop interactive prototypes with tools like Proto.io or Fireworks. This lets the team easily distribute and observe exactly how well the product will be received before the product gets built.