DISCOVERY (Industry & User Research)


Competitive Analysis

Assess the strengths and weaknesses of competitors against your user's needs.

 

Mental Model

Capture user behavior, pain points, motivations, and needs from contextual inquires.  Group into logical pillars.  Map out product features for each pillar to identify gaps, opportunities, and feature bloat.

Feature Priority

 

Task Analysis

Identifies user's thought process and desired reactions toward each task flow segment.

 

DESIGN (IA & Wireframing)


Rapid Prototyping

Get users involved early in the design process with quick and inexpensive paper prototypes. Uncover usability issues and validate design decisions based on actual user reactions.

Paper Prototyping

 

Wireframes

Visually communicate abstract concepts with users and team members to generate feedback.

Wireframes

 

DELIVERY (Visual Design & Usability Testing)


High Fidelity Mockups

Apply product branding, grid structure, typography, color scheme, and icons.

 

High Fidelity Prototypes

Quickly develop interactive prototypes with tools like Proto.io or Fireworks. This lets the team easily distribute and observe exactly how well the product will be received before the product gets built.

High Fidelity Prototype